Wizkids | Illustration & Murals | 2020
Wizkids was a rapidly growing educational company that needed to give their products a new face – something that would support their company values and create a stronger personal connection with their audience.
Since Wizkids’ service was focused on providing educational tools to students, we decided to create unique characters to represent specific apps endorsed by Wizkids.
The previously used assets didn’t establish profound recognizability for the brand.
APP: TxtAnalyser
APP: TxtAnalyser
APP: Math solver.
APP: TxtAnalyser
The goal was to give each of these characters their own personality, allowing for various expressions and opening doors for possible animation.
All of the apps, after being assembled, morphed into the company’s mascot:
WizKid
Additionally, I created key visuals for each of these apps, which were later transformed into office murals that I painted together with a friend of mine ✌︎
Rough sketches.
Painting process.