New Blood Awards 2020 | Silver Pencil | HSBC | 2020
The brief called for an illustration-focused solution to differentiate HSBC from its competitors while simultaneously emphasizing the brand values.
Before I began creating the required assets, I delved into the core of the brief and identified the challenges HSBC was facing. This exploration helped me identify crucial elements to consider, guiding me throughout the project's development.
Airports were identified as the primary areas for advertising. My solution was to create an illustration style that would enable HSBC to cut through the surrounding visual noise and attract attention with bold colors and overall simplicity.
Furthermore, aligning the visuals with the previously established brand layout would make it easier for customers to recognize the sender of the message.
