Food Town | Illustration | 2023
Food Town is a Polish food and beverage hall concept that required a brand identity refresh. The rebranding was a collaboration between me and Osom Studios, with my focus directed towards illustrations.
Sketches were, as always, helpful in deciding which direction to take the illustrations next.
At this stage, the idea of turning a tablecloth into a cityscape was also conceived.
Mind map.
Moreover, here we also decided to proceed with object-based characters, which you can see below.
The illustrations were then handled by team Osom, who integrated them into broader branding assets:
Picture credit: @foodtown.pl