Bær | Logo design | 2019

BÆR is a Danish beer brand that emphasizes a delightful blend of bearing, caring, and, of course, beer – hence the name. Additionally, it could also endorse a special edition of a berry-based brew, as “bær” in Danish simply means 'a berry.


Unfortunately, due to the client withdrawing from the project, BÆR was never launched. Nevertheless, I believe it's worth sharing.

The project was recognized and published by Logo Lounge 12 in 2019/2020.

minimal
modern
caring

Mind map & initial sketches.

After deciding on which direction to proceed, I've created some preliminary color and label variants for the first BÆR product to be launched.

The slogan, 'Till morning do us apart,' draws a clear connection to traditional wedding vows.

Right below, you can see a playful interpretation of that theme, reflected not only in the imagery but also in the written copy.