Branding and logo design

  Branding and logo design

Packaging

Packaging

CLIENT

CLIENT

YEAR
2017

YEAR
2017

DESCRIPTION
Projects which are attached below are non–client creations – something that I worked on as a practice to think more globally about the icons which I create. 
How does one become a part of the overall branding and how parts of it can create a coherent look that ties everything all together?

DESCRIPTION
Projects which are attached below are non–client creations
– something that I worked on as a practice to think more globally about the icons which I create. 
How does one become a part of the overall branding and how parts of it can 

lacaprariccalogo

La Capra Ricca was brought to life during The Art of Design course which I took part in – organized in 2018 by one of the Polish leading graphic designers Patryk Hardziej.
We were tasked to create a logo for a brand of our choice – I chose to create something for a dairy product line.

Logo process.

Logo process.

lcr_paczkaflat

2D vector design followed by a 3D visualization of how the package could look like. 

2D vector design followed by 3D visualisation of how the package could look like. 

lcrpaczka1
lcrpaczka2

Note the limitation of the color palette which would enhance the minimalistic look of the product and yet be very production effective.

Note the limitation of the colour palette which would enhance the minimalistic look of the product and yet be very production effective.

henlogo

Hen is another exercise which – this time – I worked on my own. 
Once again, I wanted to explore how to balance the heaviness of the icon with layout and typography that it's being surrounded by.

hensketch

Initial sketches.

Initial sketches.

Display idea for the package – continuous print of the icon would stand out from far and win consumer's attention over other poultry products placed on market shelves.

Display idea for the package – continuous print of the icon would stand out from far and win consumer's attention over other poultry products on market's shelves. Note that the icon is slightly ____ due to printing on sides of the package.

someone once told me that I’m a nice to talk to girl, so come – say hi! (ah btw that person wasn’t my relative).

someone once told me that I’m a nice to talk to girl,
so come – say hi! (ah btw that person wasn’t my relative).

© Pola Lisowicz all rights reserved 2018

© Pola Lisowicz all rights reserved 2018