Branding and illustration

Illumina

Illumina

CLIENT
LEGO

CLIENT
LEGO

YEAR
2017

YEAR
2017

DESCRIPTION
Meet Illumina - 2017’ LEGO Design Seminar, a teambuilding event organized for 180 fellow LEGO designers in Aarhus, Denmark. 

That year’s main theme was “light/illumination” - we asked people about how they perceive it, how can they interact and what can they do with it to embrace the nature of design, nature of play. 

As a part of the committee, aside of coming up with the whole concept together with the rest of the team, I had a chance to create visuals that represented the event.

szkicillumina

The first thing that we needed to come up with was, of course, the name. 
Illumina is an Italian word which has few meanings that fit perfectly our event – to illuminate, to light up and also to enlight.

illuminalogo

In the beginning, the aim was to make the logo remind more of an old-school kind of a logo where sans-serif font would have played a bigger role in it. 

Eventually, we ended up with a tad more modern and simpler look which then got locked within a circular shape – Zoltar's crystal divination ball.

Main visuals were built around Zoltar and a friend of his – fortune-teller – who had paid a visit to all attendees' email boxes as a teaser for the event.
These were later followed up by
print-outs which we then put up
at the Seminar's venue.

illuminaposter
illuminaposter2
drinkcardsillumina

Everyone who attended the Seminar was greeted with a programme, drinking tickets, and a few stickers.

Everyone who attended the Seminar was greeted with a programme, drinking tickets and a few stickers.

cardsspread2
card_animated_CROPPED

Each of the participants needed to pick one of our special "Tarot" cards – that way they could figure out which of 14 groups they belonged to.

Each of the participants needed to pick one of our special "Tarot" cards – that way they could figure out which of 14 groups they belonged to.

iconsillu

someone once told me that I’m a nice to talk to girl, so come – say hi! (ah btw that person wasn’t my relative).

someone once told me that I’m a nice to talk to girl,
so come – say hi! (ah btw that person wasn’t my relative).

© Pola Lisowicz all rights reserved 2018

© Pola Lisowicz all rights reserved 2018